Bruno Promo

Nothing appeals to the consumer quite like a perfectly pitched sales promotion, and nothing can go quite so wrong as one that is so oversubscribed that the client can’t redeem it! A sales promotion can make or break a business, never mind a brand, and there are some famous examples, but it was found to be an essential marketing tool in the ultra-tough trading conditions of emerging markets like Turkey, and the most effective way to protect price integrity. In the hair salon sector, a discount weekend blow dry was a standard promotion.