While traditional marketing requires awareness of so many overlapping disciplines, there isn’t much that affects the success or failure of your business, brand, campaign or expedition that isn’t fundamentally affected by the four P’s – Positioning, Price, Promotion and People – which is why a Polymath Creations business plan finds time and space for their integrated consideration from the outset. Get those basics right at the planning stage, and a brand is well on the way to success.

Once the basics are in place, it’s out into the market place, where we believe it’s best to bring balance to launches and subsequent campaigns, between digital and traditional marketing methods. That often translates into a straight 50:50 budget allocation split, into advertising on social media platforms, and an effective events programme. Both require different disciplines, and while online turns the world into your market, nothing beats customer loyalty from face to face contact at the right event.