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restoration projects

Kilnsey Activity Holidays

Barlick Bed & Breakfast

From painting walls to sanding floors, good project management means rolling up the sleeves and doing the dirty jobs that no one else wants to do, which is always where the greatest added value gains are to be made. Small can be beautiful, but it takes a special type of polymath who likes a proper antique pine grain enough to get the floor sander out for the whole house!

adding brand value can be original pine floors restored throughout by Polymath Creations

North Berwick Holiday Home

Beach Front, under the balloon, after North Berwick Holiday website renovation by Ay Design

chef’s oversight

In the battle of the chefs, it turns out the one who comes out on top is the one who franchises his brands with oversight, not the one who makes the best soufflé. Baggy white hats off to Marco Pierre White, the enfant terrible of the culinary and celebrity world, but the darling of the business one, who is remorseless in checking franchisee product and service, an easy act for Polymath Creations to follow, when expansion requires it.

watching a cheese soufflé rise

Win Back PAC

America’s first Super CAT mobile billboard, carrying a message from team trump truckers to climate change charlie’s everywhere, designed to launch Super CAT on the ground and around the White House simultaneously. For those with a contrary political disposition, down to earth truckers know it’s wealth creation that saves environments and endangered species, not wealth redistribution – take it from the co-founder of Save The Rhino, a dedicated campaigner and wildlife conservationist.

it ain’t what you say, it’s the way that you say it

 

sales promotion

Bruno Promo

Nothing appeals to the consumer quite like a perfectly pitched sales promotion, and nothing can go quite so wrong as one that is so oversubscribed that the client can’t redeem it! A sales promotion can make or break a business, never mind a brand, and there are some famous examples, but it was found to be an essential marketing tool in the ultra-tough trading conditions of emerging markets like Turkey, and the most effective way to protect price integrity. In the hair salon sector, a discount weekend blow dry was a standard promotion.

pricing

Full Works Membership Card

There are so many different aspects to setting up a healthy living studio or a hair and beauty salon, it is hard to now where to start. It tests almost every skill across the design to reality spectrum. So much time is devoted to getting each aspect of the new business startup right in theory, in the business plan. One aspect that can make or break any business, even one that works, in its infancy, is pricing, which today almost always means the development of some kind of hybrid loyalty / membership card that must cover all the bases, from on-line to in studio sales. So a lot of time and discussion went into the Full Works membership card that fronts up the payment and booking system, to make it simple and logical and look like any old fool could have dreamt it up overnight.

safe in space

As long as you’ve built the right type of website, an investment of time and money in intellectual property can never be lost or wasted. A brainchild is easier to teleport to safety than a brick. A fully developed Ad Agency in Istanbul is the kind of organisation that can do a job, leave the stage when it feels threatened, bide it’s time, and return to do another job when fresh investment and new leadership meet unrequited ambitions.