Finding the right physical home for a project or business is choosing the right space in the right place, taking account of aim and budget. So if it’s a charity, the top floor of an old warehouse overlooking the Thames next to London Bridge is just the ticket, if it’s a regular rental income platform for the future development of a group of connected companies in an emerging market, it’s buy and add brand value to ten carefully selected classic flats in historic buildings in the Galata area of central Istanbul, and then if projected investment income dries up or never arrives, selling them back into the market in an orderly fashion. As long as the brand survives the deleveraging shock, there will always be another way and another day.